Celebrate the season with a Swedish Midsommar

Spend summer the Scandi way

From getting cozy, to self-empowerment, Scandinavians are leading the way, but forgot Hygge or Lagom, the next big trend coming to the UK is Swedish Midsommar. 

As one of the most important traditions in the Swedish calendar, Midsommar is a vibrant celebration of the start of summertime and the season of fertility. So to celebrate this, we teamed up with leading East London floral studios, WORM, to recreate this magical wilderness in a modern, British setting.

This charming time of year is a moment to revel in the power of nature, with Swedes gathering wild flowers and foliage to weave into ornate maypoles and delicate head-crowns. Each flower is imbued with meaning, harnessing the power of nature to ensure good health throughout the year.

This longstanding custom is still celebrated today, with friends and family gathering outdoors to eat, drink and dance on the evening of Friday 22nd June; the lightest evening of the year. The festivities extend well into the following week.

With a feast of local delicacies, outdoor dining is at the heart of every Midsommar tradition. A beautifully dressed table with wild floral centre pieces and deep green ferns is the focal point. So WORM have shared all you'll need to recreate the ultimate tablescape this summer. 


Terri Chandler, co-founders of WORM, explained: “I chose the freshest, most wild produce in the flower market early that morning, with no specific colour palette. We wanted to pick the stems with the most personality so that it all felt like it came from a wild garden.

“We used bright celebratory colours with muted tones to contrast them and wild foliage to add to the meadow aesthetic. The garden roses and sweet peas also have the most beautiful scent for guests to enjoy.”

 

A list of flowers and foliage: