A versatile variety

You might think that bouvardia with its star-shaped flowers is a real diva, full of airs and graces. Nothing could be further from the truth. This beauty looks fantastic both solo and mixed. It doesn’t really matter if you choose her as the leading lady, or give her a supporting role. She will shine anyway!

bouvardia boeket

Colours and shapes

Bouvardia is available in white, pink and red, or two of these colours combined. It is a member of the Rubiaceae family and is a popular garden plant. There are around thirty different species of bouvardia, all of which offer different sizes, flower colours and single or double flowers. They can always be recognised by their trumpet or star-shaped flowers. 


Bouvardia has an illustrious history. It is named after Charles Bouvard, personal physician to Louis XIII and head of the Jardin du Roi in Paris. The flower symbolizes enthusiasm and that is why bouvardia is often included as a cut flower in celebration bouquets. 


The genus Bouvardia comprises of around thirty species and originates from Central America, and in particular Mexico. Did you know that coffee, gardenias and pentas are related to the bouvardia?