Trend Collection

Styling inspiration for our vases

Working with trend forecasters, we create a trend collection for each season to help you rework and update your interior. From the colours of the walls to the shape of the furniture and to the flowers on the sideboard, our trend collections help you create a living space - and an outlook - that's aware of and in tune with the culture of our times.

collecting memories trend | mooiwatbloemendoen


This season is all about comfort, security and taking time for yourself. The Collecting Memories style trend gives you a familiar place and the feeling of coming home. A place where you have the time and peace to collect and cherish good memories. Flowers play a big role in this trend, creating beautiful memories and helping you to shift into a lower gear. The colours this season are soft and reinforce a safe and secure feeling: think pastel shades and lots of different greens. The flowers that take centre stage this season are carnation, scabiosa, rose, ranunculus, white dill and dahlia.

Discover the Spring/Summer 2023 Trend Collection here.


This season is all about longing for nostalgia in a warm and rich interior. The Traditional Sentiment style trend gives you a safe feeling and ensures that you can indulge in all your favourite hobbies, such as reading, flower arranging or painting, in a relaxed manner. Flowers play a big part in this trend. They return as subtle arrangements in high-quality vases with a recognisable, comforting vibe. Think of flowers like the anemonerosecymbidiumcarnationbouvardia and chrysanthemum.

Discover the Trend Collection Spring/Summer 2022 here.


This season is all about bright colours and prints. The Bright & Breezy style trend gives you a holiday feeling and inspires you to create a playful, relaxed atmosphere. How do you bring the trend into your home? Colourful borders, colourful bouquets and colourful leaves! Think of flowers such as Freesia, Yarrow, Allium, Alstroemeria, Daisy and Asclepias

Discover the Trend Collection Spring/Summer 2022 here. 

Autumn/Winter 2021: "Balanced Biotope"

Balanced Biotope inspires you to create a natural environment where you live more consciously, in balance with nature. The trend focuses on the use of natural materials and colours. Patterns are rough and mainly based on natural textures. Of course, flowers are a crucial part of  this Trend Collection! In fact, flowers and plants become as important as the rest of any interior, but in an environmentally conscious way. Think for example of indoor landscaping, sustainable dried bouquets and homemade home fragrances. Also the presentation of flowers is as you may expect from this trend, with recycled vases and containers made of natural materials.

Discover the Trend Collection Autumn/Winter 2021 here. 

Spring/Summer 2021 "Crazy Illusions"
The recent pandemic gave the online world a significant boost, with all of us spending more time than ever in the digital world. As we spend time on the internet and less in the physical world we become more and more demanding as consumers, while at the same time needing to be flexible in our lives and work and be seen to be going with the flow. This sense of illusion and reality comes together this season in "Crazy Illusions". This style trend is the result of the limitations that we experience as a society and the huge desire we feel for pleasure, freedom and creative space. Just like the hard times during and after the First World War which were followed by the roaring twenties.

The Crazy Illusions style trend brings in a new, fresh look and focuses on vibrant colours, eye-catching designs and metallics. Twisted shapes and the ever-present roundness of circles are also popular this season. Flowers that fit perfectly with this aesthetic are the gerbera, iris, lily, peony, delphinium, pampas grass, celosia and tulip.

Discover more about the Spring/Summer 2021 "Crazy Illusions" trend here.

Autumn/Winter 2020 "Inner Retreat"

We live in a busy, uncertain world. Our lives are shaped by outside influences, and we are subject to ever-present and ever-more demanding stimuli in the shape of our phones and other devices. This season, we respond to our environment and use nature to create a space for peace and calm. Our focus is on soft textures, pastel tones and friendly shapes. Carnation, chrysanthemum, cymbidium orchids, lilac, viburnum, gypsophila and anthurium are the flowers to remember.

Read more about the Autumn/Winter 2020 trend "Inner Retreat".