Queen of flowers

Meet the first among flowers: the beautiful rose. This majestic bloom owes its title of Queen of Flowers to its global popularity. Every colour variation of this flower has its own special meaning, so whatever the occasion, there’s always a suitable rose.


Colours and shapes

Red, white, yellow, pink, purple, orange or green, bicoloured or multicoloured, large or small, with short or long stems. When it comes to romance and the rose, there's an abundance of different ways to communicate your love. What's more, even if you think you've seen them all, every year dozens of new varieties of rose are created. Keep an eye out for unusual-looking grassheart roses, whose stem pushes through the flower to create a grass-green core.   


The heart-shaped petals represent love and trust, while thorns remind us that love is not all roses. Red varieties are a classic way to express your love, but every shade has its own special meaning.

  • Red: love and respect.

  • White: true love, purity, dignity, chastity.

  • Pink: happiness, gratitude, virtue.

  • Orange: longing, appreciation, sympathy.

  • Yellow: intimate friendship, solidarity.

Combinations of colours and pairings with other flowers also create new meanings. For example, white and pink roses combined express the wish to always be together. Roses in a bouquet symbolise gratitude, and a single rose placed in a large bouquet tells the receiver that they're The One.


The Ancient Greeks, Romans and Egyptians discovered the beauty of the romantic rose, but the flower didn't achieve its symbolism and popularity in Western Europe until the 16th century. Once it arrived on the scene, however, it stuck around for good, just like your one true love.