The internet has spoken and crowned its latest beauty hero: these flower jelly lipsticks from cult Chinese beauty brand Kailijumei.
Remember when women’s glossy magazines were the ambassadors of the beauty industry, turning covetable products like Chanel Rouge Noir nail polish and YSL Touche Eclat into sell-out cult heroes?
Well, times have changed and now the beauty buzz starts on the street, with the likes of Instagram, Tumblr, YouTube and the beauty blogosphere spreading the word.
Forget your designer brands – social media-fuelled beauty trends are judged on cool and quirky innovation and creative flair, which is why adorable but affordable products like these Kailijumei floral lipsticks are going viral and getting their moment in the spotlight.
Infused with jelly, gold specks, and a beautiful dried flower in the centre, these lipsticks are almost too cute to use. They look pretty hot on the lips too, imparting a sheer gloss with a subtle hint of colour that changes hue according to your body temperature.
Leaving lips soft, moisturised and smelling of sweet lavender, they’re available in Minutemaid, Hot Pink, Flame Red, Barbie Doll Powder – or rather they were until they started selling out. If you’re late to the party, don’t worry – you can pre-register now in time for when the next batch hits.