TREND: CITY LIFE

It’s the word on the street

We’re tired of perfect filters, had enough of strict rules and stereotypes. We’re smashing cultural norms and glass ceilings, making more noise than ever . Empowered, we take to the streets, seeking freedom, authenticity, and raw imperfection. The power for change comes from the unconventional, experimental and high contrast urban environment. Can you handle life in the city?

CITY LIFE TREND 2020 Funnyhowflowersdothat.co.uk

IN THE INTERIOR 

The City Life trend announces its presence in our homes with a shout. Rules fly out the window. Characterised by street art, shopfront lettering and building materials, in this trend the artificial and the real are mixed just as seamlessly as fresh and painted plants and flowers. The high contrast energy is inspired by attention-grabbing billboard slogans and road markings that draw the eye. It's unorthodox, but fits well in this busy world.

TREND COMPONENTS

Think of City Life as groundbreaking neon streetwear — near-ubiquitous in the world of fashion — extended into our homes. Its industrial, technological shapes may once have been used for a different purpose, and the materials developed for a different goal: corrugated sheeting, perforated metal and warning signs reoccur frequently. Colours are strong like hi-vis yellow, and clash or demand attention. Alongside the riot of noise, tarmac grey slides smoothly, the colour of the streets. Graphic designs are expressed as graffiti, pictograms and drip and spot patterns with an accidental feel.

APPLY IT TO FLOWERS

A few simple additions and adjustments will bring your interior up to date, so you can forgo the paint rollers and hazard tape. Reuse waste rubber and old cans as vases, transforming them into eye-catching objects with graffiti tags. Fill with a bouquet of painted monstera leaves, large feathers and anthurium for anything-goes style. Colourful gerberas, sleek tulips and blue delphiniums also work well in City Language.

TAKE LOOK AT TWO MORE TRENDS

Read about Inner Retreat and Inclusive Culture, our other two trends for 2020.

We’d love to see your creations inspired by the City Life trend. Share your flower arrangements with us using the hashtag #funnyhowflowersdothat.