Pragma: Lifelong Love
A lasting love, that's what you find in Pragma. Find this type of joyful love between children and parents, but also in loving partners who have been together for years. We interpret Pragma as a type of love that has matured over the years. That makes it enduring, it exists over time and remains prevalent.
The Pragma bouquet
The colour purple often is a symbol for security, a perfect fit for this type of love. Pragma is for life, and we have reflected this with both hyacinth, a symbol of commitment, and matthiola. We’re mixing this in with carnation, clematis and genista for a bouquet to remember. Tip: by placing the bouquet in a transparent vase, you'll be able to witness the interlinking stems to represent the feeling of trust and bonding.
What you need
How to make it
Depending on your area, you can purchase your flowers in-store or online. If you’re purchasing in-store, call your florist ahead of time and ask them to create a bouquet with our list of ingredients. Alternatively you can also build it yourself with our step-by-step bouquet guide.
Show us your bouquet on our Instagram and Facebook pages with the hashtag #funnyhowflowersdothat. Want more inspiration for your Valentine's bouquet? Take a look at our six other Valentine's bouquets here. And because love isn't always a bed of roses, our DIYs are success guaranteed! Discover how to surprise your loved one with a beautiful flower candle, a fine rose scrub or a deliciously romantic rose punch. Success guaranteed!