Love comes in many forms. The ancient Greek philosophers distinguished eight types of love. Pragma is one of them: an unconditional, enduring kind. Is this the type of love you are celebrating on Valentine's Day? Then we have the bouquet for you.
Pragma: Lifelong Love
A lasting love, that's what you find in Pragma. Find this type of joyful love between children and parents, but also in loving partners who have been together for years. We interpret Pragma as a type of love that has matured over the years. That makes it enduring, it exists over time and remains prevalent.
The Pragma bouquet
The colour purple often is a symbol for security, a perfect fit for this type of love. Pragma is for life, and we have reflected this with both hyacinth, a symbol of commitment, and matthiola. We’re mixing this in with carnation, clematis and genista for a bouquet to remember. Tip: by placing the bouquet in a transparent vase, you witness the interlinking stems to represent the feeling of trust and bonding.
What you need
How to make it
Depending on your area, you can purchase your flowers in-store or online. If you’re purchasing in-store, call your florist ahead and ask them to create a bouquet with our list of ingredients. Alternatively you can also build it yourself with our step-by-step bouquet guide.